Holstein Australia Online Showcase Sale 2019 entries open
Vendor entries are now open for the Holstein Australia Online Showcase Sale 2019 which will form the centrepiece of this year’s AGM and National Awards Dinner at the RACV Inverloch Resort in Gippsland.
Graeme Gillan, Holstein Australia CEO, says: “We’ve been planning a sale that really showcases the Holstein breed for a while now, and with recent member sales highlighting the premium value attached to Registered Holstein cows by purchasers, we feel the time is right to launch this exciting new event.
“Dairy Livestock Services and Holstein Australia are working together on the sale which will feature elite Australian-bred Holstein genetics. Hosting the sale online will ensure that potential purchasers from throughout Australia can attend, while for the vendors the traditional costs associated with a sale are reduced considerably.
“The promotional effort behind the sale will showcase not only the pedigree of the cows, but the individual breeders, highlighting their role in the advancement of the Holstein breed in Australia. I would encourage all active members to consider entering what will be a feature sale of the Spring season.”
Entries close at 5pm Friday 12th July 2019, and vendor entry forms must be submitted by that date to the Holstein Australia office.
How will the sale work?
The Holstein Australia Online Showcase Sale 2019 will be broadcast live via the Internet, with full video, imagery and sound. Buyers and sellers can bid or view auction lots from the comfort of their home or office in real-time using a computer, tablet or smartphone. Animals will be videoed prior to sale and do not need to be transported to the sale venue or moved off farm. Buyers will be able to participate in the auction wherever they are located.
While the cost of providing video footage and photography will be the vendor’s responsibility, vendor costs will be considerably lower than those associated with a traditional sale held at a selling centre. Vendors will be advised of video requirements and costs prior to Friday 28th June, the closing date for entries.
Who is running the sale?
Conducted by Dairy Livestock Services on behalf of Holstein Australia, auctioneer Brian Leslie will be selling approximately 25 lots from around the country. Brian will be located in Inverloch, working with Elite Livestock Auctions who are providing the online platform, allowing breeders to participate in the auction without leaving their homes.
Any queries in relation to the Holstein Australia Online Showcase Sale 2019 should be directed to the Holstein Australia office on (03) 9835 7600, firstname.lastname@example.org or to Andrew Mackie at DLS on 0419 595 932.
The Holstein Australia Online Showcase Sale takes place 18th September 2019.
Brian Leslie, DLS, pictured in more traditional surroundings, will be auctioneer on the day.